Fujifilm, in partnership with the Van Gogh Museum in Amsterdam, is applying the much-hyped technology of 3D printing in a world first for the art world: creating the “ultimate fine art reproduction” which Fujifilm is branding Relievo. FUJIFILM Belgium NV is the technology owner and manufacturer of Relievo.
The Relievo not only recreates the front of the original painting but also the back of the paintings including all labels and stamps that were added over the years on the frame. The Relievos are checked and officially approved by curators of the Van Gogh Museum.
According to Axel Rüger, Director of the Van Gogh Museum: “Considering current developments regarding the 3D printing process, the creation of a three-dimensional reproduction is an exciting but, most of all, logical new step.”
The complex manufacturing process can only produce three reproductions per day, limited to 260 copies per original painting, and each retails at £22,000. The Van Gogh Museum is initially launching and marketing the product in Asia.