In recent years Mary Meeker’s annual internet trends report for Kleiner Perkins Caufield Byers (@KPCB) has become ‘an event’ in the technology world. This year’s report was published today at the inaugural Re/code Code Conference. Packed – as usual – with a bewildering range of statistics and graphics, the report is required reading (or more likely skimming) for any technology company developing internet-based services.
Some trends and statistics from the report:
- Internet growth in developed markets is slowing as they reach saturation; now fastest growth is seen in more “difficult to monetize developing markets” such as India / Indonesia / Nigeria.
- Similarly, the fastest growth for smartphones is now in markets like China / India / Brazil / Indonesia.
- As expected, tablet sales are growing faster than PCs ever did, with 52% growth year-on-year, overtaking sales of notebooks and desktops.
- In terms of devices and users, the mobile internet is expected to be 10 times the size of the ‘desktop internet’.
- Although venture financing of technology companies grew year-on-year, it’s still 77% below the 2000 ‘internet bubble’ peak in real terms.
- The ‘visual web’ of sharing and communicating images and videos on mobile is growing rapidly (Instagram, YouTube, et al.)
- 80% of internet users in China access solely via the mobile internet.
- China is the leading global innovator in e-commerce services.
Although the online art market isn’t specifically discussed in Meeker’s report, her insights into technology development and user behaviour will be of interest. The closing slide also offers a (humorous?) illustration of the possibly dystopian future of digital art…
The 2014 report is available below, and also from the KPCB Internet Trends microsite. The microsite also includes an archive of previous reports back to 2001.