This week Art Market Technology spoke with Mark Lurie, CEO of Lofty, the online marketplace which is using technology to simplify the sales process for private sellers of art and antiquities in the mid-market, what Lurie defines as $500-$50,000.
Lurie describes the problem that Lofty solves as more than simply providing an online sales platform:
A big problem in the fine art and antiques market is information – between buyers, sellers and experts. If you can use technology to facilitate information exchange, you can solve a lot of other problems. That’s really what we’re using technology to do – connecting people with each other and enabling communication about objects.